The region lies in north-west Moravia and the west of Czech Silesia, bordering Poland to the north. Its main cultural center is Olomouc. Other counties include Přerov, Prostějov, Šumperk and Jeseník. The region is very geographically diverse and includes the Hrubý Jeseník mountain range. The border between Moravia and Silesia runs through the Jeseníky mountains, while the west and south-west consist of the Czech-Bohemian Highlands, the Oder hills in the east, the southwest containing part of the Haná lowlands. There is dense rail coverage, and there has been a steady increase in highway construction. The region is largely agricultural, with alternating lowlands and highlands. Almost half of the entire region consists of Sudeten and Silesian borderlands. The expulsion of the German-speaking population during World War II remains an important topic for the inhabitants.
Olomouc is the seat of the Univerzita Palackého, and also offers a number of vocational school programs. The region operates seven cultural organizations – The Comenius Museum, Muzeum a Galerie v Prostějově, the Ethnographic Museum Jesenicka, the History Museum in Olomouc, the History Museum in Šumperk, the Archeologické Centrum Olomouc, and the patron of the Olomouc Museum of Art, the most eminent art institution in the region, is the Ministry of Culture of the Czech Republic. Apart from the Museum of Modern Art, there is the Archdiocesan Museum Olomouc, and the Archdiocesan Museum in Kroměříž, which is also listed as a UNESCO landmark. Kroměříž is home to the Národní Centrum Zahradní Kultury, as well as the annual PAF - festival filmové animace a současného umění and the Hrob nomadic gallery.
The Galerie Jiřího Jílka, founded by Anežka and Miroslav Kovala has been active in Šumperk, while the Sudetikus non-profit organization has been active in Jeseník, organizing the Jesnění festival. Jeseník is also the setting of the V Centrum / Im Zemtrum Czech-German festival. In Uničov, there is the Fotofestival Uničov, recently renamed to UFF, which primarily focuses on photography. The Tančírna Račí Údolí in the Rychlebské mountains is also a notable space, offering a café, concerts, workshops, and dance nights. The Dům přírody Litovelského Pomoraví in Sluňákov focuses on ecological education and organizes various art works in public space. The Galerie Jeptiška on the Svatý Kopeček near Olomouc and the Kaplička in Zálesí u Javorníka are smaller cultural centers in themselves, as is the newly-founded [ca gallery which focuses on bringing contemporary art to their industrial space in Šumperk.
Spa services have a long tradition in the region (e.g. Lázně Jeseník, founded by Vinzenz Priessnitz, or the spa in Velké Losiny), and there are a number of healing springs. Velké Losiny are home to the Ruční Papírna. The controversial construction of many look-out towers has been a hot topic recently, like the Dalimilova tower on Větrov hill (whose construction became the theme for Markéta Pilátová’s novel Senzibil), or the tower built on the Polish side of the Kralický Sněžník whose construction went ahead despite vehement protest from ecologists who feared the impact increased tourism would have on the local landscape. The Stezka v oblacích tower in Dolní Morava has also been a tourist hot spot. Among the groups who focus on the protection of the mountains are the Společnost Přátel Jeseníků.